You are a...
You want to improve your marketing and copywriting skills.
You wish you had a better handle on the fundamentals.
You’re not ready for a full copy program — but you’d love to start somewhere.
What if you could get solid foundational resources to
put you on the right track?
Introducing...
CopyStarter
The foundational copywriting mini-course
for writers, designers, and business owners
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A self-paced starter course that will jumpstart your copywriting skills
and give you tools to start writing copy.
In CopyStarter, we’ve included video trainings and templates that cover the fundamentals of copywriting & marketing so you can gain a solid understanding of the building blocks you need for great copy.
“After CopyStarter, I'm all set"
CopyStarter gave me exactly what I wanted: a how-to breakdown for writing more professionally — especially tighter. There was no filler — every single part I looked at was 100% useful!
After CopyStarter, I’m all set. Thank you Michal!
— Chaya Herzog, Designer, chayaherzog.com
“CopyStarter gave me the solid foundation and
confidence boost I needed"
I love design; I wanted to learn copy skills too. CopyStarter gave me the foundation and confidence boost I needed. There was no fluff at all — every detail was important. The cheatsheets were so reassuring — I didn’t have to remember everything because I could always refer back to the clear summary.
The contract template and process guidelines were also incredibly valuable. I’d have been completely floundering without them (even with my writing experience).
I landed my first job right after I finished the course. CopyStarter gave me the confidence to say, "Yes, I am also a copywriter!"
— Sury Engel, Freelance Designer & Copywriter
“So...what will I get in CopyStarter?”
The Writing Fundamentals Playbook
because outstanding copywriters are first and foremost
outstanding writers
- 12 ways to upgrade your writing (even if you consider yourself
a strong writer) - Detailed examples for each — so nothing remains theoretical
- Copy-sweep checklist you'll use for any writing going forward
4 content-packed modules
to help you become skilled, confident, and empowered
- Each 30-60 minutes long so there's time to cover it all
- Full of real-life examples so you can see these principles applied in practice
3 go-to cheatsheets
that you'll pull out and reference again and again
- Detailed checklists and guides to boost your skills — and confidence
- Get clarity on what to keep in mind when writing any piece of copy
6 guides & templates
so you'll never start from scratch
- Be prepared for every part of the client process, from proposals & contracts to discovery calls & interviews
- Includes clear guidance + examples so you use these resources in context
9 value-packed
cheatsheets, guides & templates
you'll keep coming back to
The 10 Commandments of Copywriting
Your go-to checklist for any piece of copy you produce
- 10 key rules that every piece of copy needs to follow
- Easy-to-scan sweep check before sending off copy to a client
- Reminders of the fundamentals that sometimes get lost in the weeds
The 7 Principles of Persuasion
A handy reminder of the core principles that underpin any marketing effort — and any piece of effective copy
- Explains each principle — and why it works
- Includes practical ways to apply each principle
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The Ultimate Copywriter's Process
A clear & detailed breakdown of how to navigate a copy project from start to finish
- Outlines what happens at each stage — and what to do next
- Lists the important things to remember throughout the process (the things that too-often getoverlooked by newer copywriters)
The Ultimate Guide to Social Proof
So you can secure powerful testimonials that land you more clients
- Clear guidance on what social proof is and why it matters
- Includes the No-Fail Testimonial System + a list of sample questions designed to elicit the most insightful questions
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The Complete Freelancer Contract
So you don’t have to learn through *pricey* mistakes and weeks of grief
- Includes the essential definitions, terms, and clauses
- Compiled over 10+ years in business and dozens of conversations with colleagues
The Complete Client
Discovery Questionnaire
Get the information you need to write high-converting copy
- Includes versions for smaller projects and larger projects
- Get the full picture the first time around, instead of calling with “just one more question” again and again
The Customer Interview Template
Customer research is the backbone of all successful marketing. This template will empower you to understand the customer’s wants, needs, and thoughts about your offer
- 33 already-prepared questions that you can edit as needed
- Details exactly what to ask, and what those answers will tell you
The Ultimate Proposal Template
A guide to writing proposals that get the desired outcome
- Details the sections you need, and what to include in them
- Full of examples for each so you can see it in practice
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The Landing Page Wireframe Template
Stop fiddling with Google Docs and save up to 3 hours on every web copy project
- 30 typical landing page sections neatly formatted so you can impress your clients with eye-candy deliverables
- Key guidance about the essential elements to include in each section
“Details, details, I want details!”
What’s inside those modules?
4 in-depth modules to help you
get started with confidence
MODULE 01
LET’S GET THIS PARTY STARTED
Introduction To Copywriting
In this module, you’ll:
- Clarify the differences between copy & content — and why it even matters
- Get familiar with the different types of copy out there
- Gain a solid understanding of the marketing funnel — and how your copy plays a role
- Discover the 10 Commandments of Copywriting — with clear rationales and dozens of live examples
MODULE 02
THE PRINCIPLES OF PERSUASION
7 Techniques You Need To Ensure Effective Copy
In this module, you’ll:
- Understand the role of persuasion in effective (not sleazy!) copywriting
- Get introduced to Cialdini’s 7 Principles — and analyze real-life examples of each one
- Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective
MODULE 03
MARKETING STRATEGY 101
An Overview of Marketing + How to Think Like a Strategist
In this module, you’ll:
- Learn what strategy really means — and how copywriting fits into the puzzle
- Understand what makes marketing strategy successful (and why it can fall flat)
- Learn the steps you can take to train yourself to think like a smart marketer
MODULE 04
INTRO TO ADS
What You Need to Know About Crafting Effective Ads
In this module, you’ll:
- Get familiar with the anatomy of an ad — and which elements are essential
- Learn the ABC formula that ensures a striking, resonant ad
- Analyze dozens of examples of real ads — and dissect what makes them great
“CopyTribe doesn’t make you a good writer. It makes you a confident marketer”
Not only does CopyTribe teach you about the different elements of copy and how to write each one, but you also get this deep and holistic understanding of marketing in general. So you’re more than a good writer; you’re a great marketer, with the tools to write compelling copy and the confidence to accept jobs. Thanks to everything I learned, I’ve been able to really accelerate the growth of my fundraising and PR business.
Plus, I got to know other copywriters just like me in Slack and even better — work with them. I’ve already collaborated with another CopyTribe member on multiple projects.
I would definitely recommend this course to anyone considering a career in copywriting.
— R’ Shmuel Kamenetzky, Fundraising Consultant
“Michal is as good of a presenter as she is a writer.
And she’s one of the best writers I’ve ever known."
— Justin Blackman, prettyflycopy.com
“You will not find a better teacher than Michal.”
Sure, she has an incredible gift for structuring information in a way that just goes into your brain and stays there. But way more important? She really really — and I mean really really — cares about your success.
— Nikki Elbaz, nikkielbaz.com
Bonus #004
EXCLUSIVE LIVE! BONUS MASTERCLASS
from Naomie Rubner, brand strategist and copywriter
CREATE AND CURATE A
BRANDED SOCIAL MEDIA PRESENCE
Everything you need to know about social media management — and content
After 5 years of digital marketing at Mishpacha Magazine, Naomie Rubner today develops and manages scroll-stopping social media for businesses that are ready to be noticed. With her data-driven process, caffeinated creativity, and weakness for alliteration, Naomie transforms businesses into memorable brands.
In this bonus masterclass, you’ll discover:
- How to translate your client's brand into a cohesive (and strategic) social media presence
- The do's and don'ts of social media copy
- How to show up online authentically while creating the results you want
- The process behind smooth and savvy social media management
- The social media mindset hacks that will serve you and your clients
Hi!
I’m Michal. Conversion Copywriter, Marketing Strategist, and Empower-er of Great Writers.
Just eight years ago, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — embracing every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).
I loved my work — it was stimulating, meaningful, and challenging — but I felt scattered...and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.
In 2016, I launched a proper copywriting business and went all in—and since doing that, I 10xed my monthly revenue. I became determined to help other freelancers do the same.
My goal: empower freelancers to get the most out of their own efforts and accelerate their success.
Through my copywriting programs and products, I’ve helped hundreds of writers and business owners develop their marketing skills and write copy that resonates.
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So why am I confident that CopyStarter can
help you?
Because my content has been absorbed and implemented by 531 writers & designers to date.
My students report that my modules give them exactly
the information they need — in the clearest, most structured, and more memorable way.
My goal is to reduce your overwhelm and
help you get started — without you needing to
watch 75 videos.
I'm confident that CopyStarter
will help you...
★ write 10X sharper
★ understand copy & marketing fundamentals
★ begin writing copy with confidence.
“Once you try a resource from Michal,
it's hard for anyone else to match up."
Michal just has a way when it comes to crystallizing any topic, however new or complex. I've gotten so used to her style that any other tutorials or classes I've tried literally came across as dizzying. (Yes, world-renowned pros, I'm looking at you.)
It's not their fault. It's just that once you try a resource from Michal, whether her classes, membership groups, or project walkthroughs, it's hard for anyone to match up. You come away a million times cleverer and are always glad you invested the time or money.
— C.S. Teitelbaum, CST Copy
“One of the best speakers we ever had."
When we asked Michal to speak at our event, we knew she would be good — she's a perfectionist after all. But wow... she was fantastic. Everyone was on the edge of their seats. She combines riveting stories with actionable advice that keep people listening. She's one of the best speakers we've ever had.
— Rob Marsh, The Copywriter Club
“I've been able to allow myself the luxury of a slower-paced life.”
I'm loving working from home again, doing work that I really enjoy. BH I've been able to allow myself the luxury of a slower-paced life.
— Penina Ostroff, Prism Copywriting
“I got a 30% raise in 24 hours!"
This course has been a life changer! I signed up to learn how to write copy that speaks to target customers and converts — but I learned business management and processes...and gained confidence!
Although I’ve been magazine writing for years, I was a TOTAL newbie at running a business. Now, I know how to filter leads (huge for me). I know how to respond to clients. I have a process that protects me and the client. The tools I gained in this course have given me confidence to charge my worth in my other writing (I got a 30% raise in 24 hours at one magazine!) and in the copy jobs I've gotten so far, and the outcome has, b”H, been significant.
— Ruchama Schnaidman, Ruchama Schnaidman Copywriting
“Thank you Michal, for empowering frum women to acknowledge their value.”
I am so grateful to have discovered a skill that I love exercising as a means of supporting my family. I'm passionate about the power of the frum woman, and am a long standing advocate of women showing up and acknowledging their value — and getting paid what they deserve! Thank you Michal for empowering frum women through this course so they might be able to move past $10 an hour medical billing jobs. Thank you for providing the comprehensive classes, the thorough research and the support and advice that has enabled us all to access this valuable industry.
— Naomie Rubner, Assistant Copywriter, ChayaGlatt.com
“CopyTribe is the career-transforming gold standard for running a successful copywriting business.”
If you're looking for just another copywriting course, CopyTribe is not for you.
CopyTribe is THE gold standard because it's a copy+business incubator that is career-transforming. It teaches you every *single* thing you need to run a successful copy business.
Taking CopyTribe was the best business investment I made. It kickstarted my business, and I went from treading the muddy freelancing waters to having clarity and confidence in what I was doing. Serious about building a copywriting business? CopyTribe is exactly what you need.
— Hannah Lipschutz, hannahlipschutz.com
“This course was just what I needed to achieve my career dreams.”
CopyTribe is different from other courses in that you get hands-on practice and personalised feedback, so you really get to hone your skills. I know this sounds cliched and I don't want to agitate Michal's cliche allergy, but this course was just what I needed to achieve my career dreams.
— Rachel Grunbaum, thecopybuff.com
“I made back my investment in the first month.”
CopyTribe let me skip the first 2 muddy in-the-trenches years of business building. I can’t even calculate how many disasters I avoided (just read people’s LinkedIn dilemmas and you’ll see them) by taking this course. When I joined CopyTribe, I’d already done several copy jobs and gotten great results. I wanted more training, specific direction/critique...and confidence. I'm a big believer in saving time + stress by taking shortcuts. And this course was a CRAZY shortcut. I was surprised the first month how I got around 2 leads a week using the LinkedIn posting strategy. I made back my investment in the first month.
A few months after CopyTribe, a talented + experienced copy friend who hadn’t taken the course mentioned that she was charging $300 for a website. I was incredulous, and appalled. And when I told her that copywriters at her level charge at least FIVE TIMES AS MUCH, she couldn’t believe it. She didn’t have the guts to raise her prices, even though she could have. And I sat and thought, “There but for the grace of CopyTribe go I.”
CopyTribe taught me to know my value, and to be able to show businesses why hiring me will up their revenue and is a SMART investment. It taught me how to show up like a pro, navigate sticky client situations (because every client needs to be managed - if you don’t do it, they become the nightmare client) and ALWAYS get paid.
— Devorah Hager, SapphireCopy.com
↪ If you really want to get started in copywriting...
↪ If you know that good copy is the key to good marketing…
↪ If you’re serious about getting marketing foundations...
Then CopyStarter was built for you 😊
Because you'll:
Upgrade your writing with 12 foundational rules
Gain a solid understanding of marketing funnels
Discover the 10 commandments of copywriting
Get a copy project process checklist from start to finish (including the parts that newer copywriters usually overlook)
Learn what strategy really means — and how copywriting fits into the puzzle
Understand what makes marketing strategy successful (and why it can fall flat)
Learn how to train yourself to think like a smart marketer
Understand the role of persuasion in effective (not sleazy!) copywriting
Discover the 4-part anatomy of a successful print ad
Understand the sole purpose of a headline
Learn how to elicit emotion (and leverage “micro-commitments”)
Learn the 3 cardinal rules of print ads
Find out how to determine how much copy your ad needs
Get the questions you need to conduct an effective discovery call with a client (so you understand their business after just one call, without 102 follow-up questions)
Get the popular Landing Page Wireframe Template so you can create strategic website wireframes by just copy-pasting from a 30-section doc
Get the Ultimate Guide to Social Proof so you can secure powerful testimonials (without 427 follow-up emails) and know what do with them once you have them
Get the questions you need to interview customers — and gather key data around their needs, priorities, and objections
Get the copywriter’s contract to protect yourself from pricey mistakes (and weeks of grief )
Get the proposal template so you can impress prospects with a polished proposal that includes every section they expect — and gets favorable responses
OF COPYWRITING & MARKETING
You’re ready to sharpen your writing skills and gain a solid understanding of copywriting.
- The Writing Fundamentals Playbook
● 12 Core Writing Fundamentals● Writing Fundamentals Checklist - 4 Craft of Copywriting modules● Copywriting 101● Principles of Persuasion● Marketing Strategy 101● Intro to Ads
- 3 go-to cheatsheets & resources● The 10 Commandments of Copywriting● The 7 Principles of Persuasion● The Ultimate Copywriter's Process
- 6 templates worth $405● The Complete Copywriter Contract (sells for $127)● The Complete Client Discovery Questionnaire (sells
for $97)● The Ultimate Proposal Template (sells for $97)● The Customer Interview Template (sells for $37)● The Landing Page Wireframe Template (sells for $47)● The Ultimate Guide to Social Proof - LIFETIME access to all videos + materials
CopyStarter is an instant-access product, so there are no refunds.
Need help or have questions?
Please contact us at hello@copytribe.co
Concerns about the prohibition of paying and accepting interest (“ribbis”)
The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).
Sounds good!
But what’s the difference between CopyTribe and CopyStarter?
CopyTribe is a 7-month cohort-based mentorship program that comprehensively combines the craft of copywriting with the fundamentals of marketing + business.
Here's a more detailed breakdown of the differences:
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Video trainings
Templates
Guides & cheatsheets
Length
7 months
Self-paced
Number of trainings
29
4
Availability
Once a year
1-2 times per year
Live calls
community
Daily Q&A with experts
Challenges with deadlines and copy coaching
Trainings for freelancing and finding clients
Investment
$6000
$497
is NOT for you if you’re looking to move from
“Complete newbie”
"Confident copywriter who can take on a wide range of copy projects"
Which happen to be the 3 essential components of CopyTribe, my flagship offer. 😊
I want to be clear about that.
And move your career in the right direction: forward. 💥
What LinkedIn is saying
OF COPYWRITING & MARKETING
You’re ready to sharpen your writing skills and gain a solid understanding of copywriting.
- The Writing Fundamentals Playbook● Core Writing Fundamentals● Writing Fundamentals Checklist
- 4 Craft of Copywriting modules● Copywriting 101● Principles of Persuasion● Marketing Strategy 101● Intro to Ads
- 3 go-to cheatsheets & resources● The 10 Commandments of Copywriting● The 7 Principles of Persuasion● The Ultimate Copywriter's Process
- 6 templates worth $405● The Complete Copywriter Contract (sells for $127)● The Complete Client Discovery Questionnaire (sells
for $97)● The Landing Page Wireframe Template (sells for $47)● The Customer Interview Template (sells for $37)● The Ultimate Proposal Template (sells for $97)● The Ultimate Guide to Social Proof - LIFETIME access to all videos + materials
CopyStarter is an instant-access product, so there are no refunds.
Need help or have questions?
Please contact us at hello@copytribe.co
Concerns about the prohibition of paying and accepting interest (“ribbis”)
The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).
NO RISK
A 30-Day Money-Back Guarantee for You
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I am so confident in this training program, I’m offering a money-back guarantee. If you spent 30 days in this program and don't feel it's a good fit for you....
Just contact us and you'll get 100% of your money back.
NO QUESTIONS ASKED.
WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.
So there's no risk. It's either money well spent, or money not spent.
But you won't get any value if you don't click one of those little buttons above.
Which is a shame.
