"She writes to make sales"

"Michal doesn’t just write well; she writes to generate a measurable increase in sales and conversions. And when I work with her, I know that projects will be done quickly and efficiently the first time around. A talented professional!"

Tzivia Cohen - Chief Marketing Strategist, 14 Minds

The Background

Based in Cedarhurst, New York, 14 Minds is an innovative marketing group that has overturned the conventional agency paradigm with an on-demand, collaborative model. By handpicking the industry’s best, brightest, and most specialized minds for each project, 14 Minds slashes through bureaucracy and overhead — and embraces a 21st century, mindful way to work.

The Problem

Despite a robust portfolio of dozens of clients, striking collateral & impressive social media metrics, 14 Minds’ outdated website failed to inspire trust or attract new clients.

Messaging was sparse, offering minimal information about their core strengths: there was no service breakdown, no bios of their considerable talent, and zero mention of their niche (brand launches for B2C brands).


"She writes to make sales"

"Michal doesn’t just write well; she writes to generate a measurable increase in sales and conversions. And when I work with her, I know that projects will be done quickly and efficiently the first time around. A talented professional!"

Tzivia Cohen - Chief Marketing Strategist, 14 Minds

The Solution

Develop a playful, yet authoritative website that captures the team's millennial spirit while showcasing their prodigious strategy & skill.

The design: sharp, modern, and cutting edge. Striking complementary colors in a limited palette and clean, stark lines allow the true stars of the show—the 14 Minds team and their impressive work—to stand out.

The copy: comprehensive, compelling, and easy-to-read. Affable, jargon-free lingo makes you feel like you’re talking to a friend—a hugely talented friend who really knows how to 10X your marketing.

The core message: 14 Minds is more than pretty marketing—it’s about RESULTS. With zero big agency bureaucracy and zero big agency overhead, their agile team’s refreshing, millennial-attracting model is the perfect solution for businesses that need measurable ROI.