"I've been singing Michal's praises to industry friends, colleagues, anyone who will listen. We needed a fabulous copywriter to create engaging, targeted text for our from-scratch website. She delivered that plus more, all on deadline and with remarkable professionalism. I've already shown off her work to several friends, and will keep doing so!"
A multi-million dollar facility located just off Eastchester Bay in New York City, Morris Park Nursing & Rehabilitation Center is an established healthcare hub that couples family warmth with flawless execution. Family-owned and operated since 1971, the facility offers both short- and long-term care, with a dedicated rehab program that’s developed a stellar reputation.
.svg)
Morris Park had an excellent name — but NO website to support it. The center needed to step into the 21st century with an impactful site that would deliver powerful social proof while using vivid details to showcase the team’s expertise.
"I've been singing Michal's praises to industry friends, colleagues, anyone who will listen. We needed a fabulous copywriter to create engaging, targeted text for our from-scratch website. She delivered that plus more, all on deadline and with remarkable professionalism. I've already shown off her work to several friends, and will keep doing so!"
.svg)
Create an immaculate website that exquisitely reflects Morris Park’s superior standards — and continually attracts local residents + top-tier talent.
The design: modern, clean, and welcoming. Alluring, crisp images mirror the facility’s impeccable hygiene. Consistent styles + soothing color pallette build strong feelings of trust and connection. (Designed by CB Design NY.)
The copy: friendly, down-to-earth, and compassionate. Communicating love, expertise, and family-like vibes via memorable testimonials, detailed staff bios, and rich amenity descriptions.
The core message: You are a cherished, beloved person deserving of impeccable care.
At Morris Park, you’ll step into a world where staff members treat residents as they would Mom and Dad: with gentle reverence, painstaking attention to detail, and heaping heart.
.svg)
.svg){kind=icon}
