Get paid what
you’re worth -
without paying
the price
- Stop wondering.
- Stop second-guessing.
- Stop pulling numbers out of a hat.
If you’re a new copywriter, it’s your MOST common question.
And even if you’ve got 2-3 years of experience, you still find yourself asking it too often:
Every project, every inquiry, you go through the same song-and-dance.
(--->>>> And you’re not that good of a dancer.)
You know what you want to be paid.
But is it a fair price?
Fair to you:
Could you get MORE $$$?
Fair to your client:
Will it deliver the value they expect?
If only you knew that elusive number…
Then you’d feel so much more confident when you release it from your lips. Or type it with your fingers.
(Because let’s be real: you can’t even say it out loud.)
And your client wouldn’t haggle with you — because they’d *smell* your confidence.
(Unlike the last four, who practically laughed in your face.)
And you wouldn’t lose the deal.
If only you knew that elusive number…
Then you’d feel so much more confident when you released it from your lips. Or type it with your fingers.
(Because let’s be real: you can’t even say it out loud.)
And your client wouldn’t haggle with you — because they’d *smell* your confidence.
(Unlike the last four, who practically laughed in your face.)
And you wouldn’t lose the deal.
So you huff and you puff and you blow your price down.
(Like, very down.)
So you do it.
You pull the trigger and name your price.
And the quote is out there in Anxietyville, where your heart beats faster than your bank balance drops.
(Maybe odd, but not the odd one out.)
In mentoring nearly 175+ talented copywriters, 80% of the questions I get relate to pricing and proposals.
Because you need to get it right.
The right price
(The one you badly needed for last month’s mortgage.)
Pricing is a tricky balance — a line I’ve helped newer (+ not-so-new) copywriters walk many times over.
A comprehensive guide that gives new + not-so-new copywriters clear pricing direction for every common copy type — based on years of in-the-trenches client work & mentoring, with input from dozens of seasoned copywriters
A comprehensive guide that gives new + not-so-new copywriters clear pricing direction for every common copy type — based on years of in-the-trenches client work & mentoring, with input from dozens of seasoned copywriters
For each listing, you get:
1:
A clear definition of what that copy looks like
2:
Pricing for new copywriters
3:
Detailed notes advising you on HOW to best package the product, plus common pitfalls to avoid
4:
Pricing for more experienced copywriters (2-5 years)
You know what boggled me most about being a copywriter? Nope, not writer's block. Not the infamous feast and famine cycles. Not even client dilemmas. It was PRICING. Copywriter rates vary so widely; I felt like I was pulling numbers out of a hat!
Enter The Ultimate Pricing Guide. For every inquiry that comes my way, I pull up the PDF — and there it is: which factors to consider, the standard range of rates for this type of copy, and what should (and shouldn't!) be included in the price.
This PDF has made me a more confident, efficient, and profitable copywriter, and drastically shortened my learning curve. Copywriters: you face enough challenges. With The Ultimate Pricing Guide, pricing will no longer be one of them.
Rachel Grunbaum
TheCopyBuff.com
Rachel Baum
Etcetera Custom Word Design
The Pricing Guide is the first doc I open before any sales call. Besides making me feel secure and confident in my rates, the guide gives me a good idea of industry standards so I'm able to create my own rates for different services and packages. In short, the guide takes ALL the guesswork out of pricing and helps me avoid a lot of unnecessary stress.
Justin Blackman
Brand Voice Expert
This Pricing Guide makes me cringe.
If I had something like this when I started, I would have hit six figures years earlier. Not because I would have landed more projects — but because I would've charged what the work was worth. I thought my high close rate was a good thing. Turns out, I was just underpricing the heck outta myself.
Michal’s guide gives you more than up-to-date copywriting rates. You also get brilliant strategies to secure high-profit fees that new and experienced writers can use today. Add the fact you’re getting this for dozens of assignment types, and this guide is a can’t-miss for any copywriter.
Matt Hall
Conversion Copywriter & Conversion Design Consultant
>>> They need a WHAT???
No, you’re not the first copywriter to pretend you know what your prospective client is talking about.This ultra-detailed guide tells you not only WHAT to charge for each kind of project but
“We need a white paper.”
“Uh, sure, I can do that.”
Don't even bother building your copywriting business without the Ultimate Guide to Pricing. There is no way I would have known how much to charge (with confidence) if I hadn't bought this clear, authoritative guide. Purchasing it was a one-time investment that has paid for itself many times over: it’s earned me money and spared me time, research, and headaches.
C.L. Beer, Vibrant Copy
The Pricing Guide is one of the resources I turn to most often. No more second-guessing myself when it comes to trying to work out what to charge! That confidence is priceless.
Chani Pollins, The Cartoon Copywriter
Don't even bother building your copywriting business without the Ultimate Guide to Pricing. There is no way I would have known how much to charge (with confidence) if I hadn't bought this clear, authoritative guide. Purchasing it was a one-time investment that has paid for itself many times over: it’s earned me money and spared me time, research, and headaches.
The Pricing Guide is one of the resources I turn to most often. No more second-guessing myself when it comes to trying to work out what to charge! That confidence is priceless.
C.L. Beer, Vibrant Copy
Chani Pollins, The Website Copywriter
For each project type, you’ll get detailed pricing recommendations that take into account your experience + the project specs.
For when you’re still offering portfolio-boosting rates
For when you can command the bigger bucks
Which is why I go into detail about what NOT to do.
Like
So you’re safe from making the same stress-inducing, profit-eating mistakes that I’ve made.
Since starting my business, the pricing guide has been so useful. I check it every time a new project comes up. I would have totally undercharged without it.
Not just because it’s super clear — but because it gives you tons of self- confidence: you CAN charge these prices and others are charging them too. No more wondering “what should I quote??" and then worrying that you've over- or (worse!) undercharged.
Penina Ostroff, PRISM Copy
Tamar Ansh, TamarAnsh.com
Hiiiii! I’m Michal — conversion copywriter, speaker, and mentor who’s spent the last 10 years writing copy for hundreds of clients across all types of projects.
Today, I run a micro agency that helps SaaS + B2B brands replace yawn-inducing website copy with engaging, data-driven messaging that works.
I’m also the founder of CopyTribe, an intensive online university for beginning copywriters that’s trained 138 copywriters to date.
Along the way, I’ve learned the skills and mindset tools to build a
business that attracts clients who pay 10k for a website…happily.
Every course and product I create is something I WISH I would’ve had when I was starting out.
Stop shooting in the dark.
Stop relying on random online numbers.
With this complete pricing guide, you can stop:
(so you actually MAKE money — instead of (maybe) breaking even)
(so you don’t have to make all the painful and expensive mistakes yourself)
(so your prospect is impressed — and realizes you’re not up for haggling)
(because Facebook is good for many things — copy pricing is not one of them)
(so you actually MAKE money — instead of (maybe) breaking even)
(so your prospect is impressed — and realizes you’re not up for haggling)
(so you don’t have to make all the painful and expensive mistakes yourself)
(because Facebook is good for many things — copy pricing is not one of them)
hoose your
pricing adventure
Note: All sales final. These are instantly downloadable PDFs.
...As long as you don’t mind losing hundreds (or thousands) of dollars with just ONE poorly-priced project.
(And goodbye cash you could really have used.)
Or maybe you just don’t mind that pit-in-your-stomach-dread that fills you every time you’re asked for a quote.
(Hmm...does anxiety burn calories?)
When you’re wishy-washy about pricing, your clients can smell it. And then they pounce:
isten to your inner Price-Mother
(“Get the Guide,” she’s saying.)
And never wonder about pricing again
Because for just $99, you can project complete confidence — and never lose thousands of dollars on a project again.
It’s simple math: when you get paid the right price — the price you deserve — on just ONE teeny tiny project, you’ve already made back your investment. Hello, ROI!
Smart copywriters piggyback on pros
Yes, I want to price with CONFIDENCE.
Note: All sales final. These are instantly downloadable PDFs.
