Get paid what
you’re worth -

without paying
the price

  • Stop wondering.
  • Stop second-guessing.
  • Stop pulling numbers out of a hat.
copywriting, copywriter salary, copywriter fee

Get paid what you’re worth -

without paying the price

  • Stop wondering.
  • Stop second-guessing.
  • Stop pulling numbers out of a hat.
copywriting, copywriter salary, copywriter fee

It’s time to stop undercharging for your talent — and start quoting with confidence at a price that makes sense

Introducing
The Copywriter's Ultimate Guide to Pricing

YES, I WANT TO QUOTE
WITH CONFIDENCE

NO, I DON’T WANT TO
QUOTE WITH CONFIDENCE

copywriting, copywriter salary, copywriter fee

The wrong price =

missed opportunities

If you’re a new copywriter, it’s your MOST common question.

And even if you’ve got 2-3 years of experience, you still find yourself asking it too often:

  • “What’s the going rate?”
  • “How do I price this?”
  • “But what do I charge for THIS kind of project????”

Every project, every inquiry, you go through the same song-and-dance.

(--->>>> And you’re not that good of a dancer.)

You know what you want to be paid.

Kinda.
Sort of.
Not really...

But is it a fair price?

Fair to you:
Could you get MORE $$$?

Fair to your client:
Will it deliver the value they expect?

copywriting, copywriter salary, copywriter fee

ou wish you could just know.

You wish you could read your client’s mind.

You wish you could shout
to your Fairy Price-Mother:

TELL  ME  WHAT  MY
WORK  IS  WORTH!

If only you knew that elusive number…

Then you’d feel so much more confident when you release it from your lips. Or type it with your fingers.

(Because let’s be real: you can’t even say it out loud.)

And your client wouldn’t haggle with you — because they’d *smell* your confidence.

(Unlike the last four, who practically laughed in your face.)

And you wouldn’t lose the deal.

You wish you could shout
to your Fairy Price-Mother:

TELL  ME  WHAT  MY
WORK  IS  WORTH!

If only you knew that elusive number…

Then you’d feel so much more confident when you released it from your lips. Or type it with your fingers.

(Because let’s be real: you can’t even say it out loud.)

And your client wouldn’t haggle with you — because they’d *smell* your confidence.

(Unlike the last four, who practically laughed in your face.)

And you wouldn’t lose the deal.

You have no clue what to charge


So you huff and you puff and you blow your price down.

(Like, very down.)

copywriting, copywriter salary, copywriter fee

r if you’re really ambitious, you set out on the Great Search for Pricing Wisdom.

Again.

You…

  • post on every Facebook group known to humankind
  • email every marketer who ever commented on your posts
  • beg, cajole, and ask for “just one favor” yet again.

Most of the time, you get crickets.

Some of the time, you get responses.

copywriting, copywriter salary, copywriter fee

But the numbers you get are either….

SO WIDE-RANGING

you end up more confused and conflicted than ever

SO UN-REASSURING

cause they’re coming from copywriters who have approximately 2.5 months more experience than you

SO LATE IN COMING

that you already sent your proposal with a fraction of that price. DRAT DRAT DRAT

copywriting, copywriter salary, copywriter fee
copywriting, copywriter salary, copywriter fee

nd you realize:

this is the blind leading the blind

AND IT’S GETTING YOU NOWHERE, FAST.

So you do it.
You pull the trigger and name your price.

And the quote is out there in Anxietyville, where your heart beats faster than your bank balance drops.

Will THE CLIENT accept your price, no questions asked?

Yes, I will gladly fill your coffers (what ARE coffers??) with golden coins and jewels in exchange for your superb work.

Or will THE CLIENT balk and retreat?

Who IS this clueless, unprofessional copywriter who thinks she can charge as much as my lawyer??

Because sadly, in this endless-loop story, you’ve met the grim bogeyclient one too many times.

The one who says:

“I’ve worked with other experienced copywriters before and NEVER paid that much.”

Wait...maybe they’re right.
Maybe I am overpriced???

HOW SHOULD I KNOW????

Then there’s the fellow who agrees to your price suspiciously fast.

You do a little jig at sealing the deal.

copywriting, copywriter salary, copywriter fee

Then you hunker down to start working....
and working....
and working....

When you finally come up for air and tally your hours on the job, reality hits you:

Ohhhh. That’s why.

You undercut yourself. BIG TIME.
And the resentment stabs at you every time they send another email with “just one more teeny, tiny edit.”

copywriting, copywriter salary, copywriter fee

Here’s the truth.

You’re not the odd one out.

(Maybe odd, but not the odd one out.)

Pricing accurately is HARD.

And many most copywriters grapple with it.

In mentoring nearly 175+ talented copywriters, 80% of the questions I get relate to pricing and proposals.

“Really??”
“Like, are you sure?”
“I should charge THAT much?!”

Why is pricing such a struggle?

Because you need to get it right.

The right price

  • reflects the value you bring to the table
  • projects the confidence + professionalism you wish you were feeling
  • eliminates the dreaded sticker shock that makes you lose the sale.

(The one you badly needed for last month’s mortgage.)

In other words, it’s NOT YOU.

Pricing is a tricky balance — a line I’ve helped newer (+ not-so-new) copywriters walk many times over.

The good news: there’s a way out.

Presenting

The Copywriter's Ultimate Guide to Pricing

A comprehensive guide that gives new + not-so-new copywriters clear pricing direction for every common copy type — based on years of in-the-trenches client work & mentoring, with input from dozens of seasoned copywriters

YES, I WANT TO QUOTE
WITH CONFIDENCE

  • Ad Copy
  • Advertorials
  • Amazon Listings
  • Blog posts + packages
  • Brochure copy
  • Business name development
  • Email copy
  • Fundraising letters
  • Landing pages
  • LinkedIn profiles
  • Packaging copy
  • Press releases
  • Product descriptions
  • Product name development
  • Quizzes
  • Retainers
  • Sales pages
  • Social media captions
  • Strategy consults
  • Surveys
  • Taglines
  • Video scripts
  • Website polish
  • Web copy
  • Website audits

Presenting

The Copywriter's Ultimate Guide to Pricing

A comprehensive guide that gives new + not-so-new copywriters clear pricing direction for every common copy type — based on years of in-the-trenches client work & mentoring, with input from dozens of seasoned copywriters

YES, I WANT TO QUOTE
WITH CONFIDENCE

copywriting, copywriter salary, copywriter fee
POW!
  • Ad Copy
  • Advertorials
  • Amazon Listings
  • Blog posts + packages
  • Brochure copy
  • Business name development
  • Email copy
  • Fundraising letters
  • Landing pages
  • LinkedIn profiles
  • Packaging copy
  • Press releases
  • Product descriptions
  • Product name development
  • Quizzes
  • Retainers
  • Sales pages
  • Social media captions
  • Strategy consults
  • Surveys
  • Taglines
  • Video scripts
  • Website polish
  • Web copy
  • Website audits

This is not just a list of numbers

For each listing, you get:

1:

A clear definition of what that copy looks like

2:

Pricing for new copywriters

3:

Detailed notes advising you on HOW to best package the product, plus common pitfalls to avoid

4:

Pricing for more experienced copywriters (2-5 years)

You know what boggled me most about being a copywriter? Nope, not writer's block. Not the infamous feast and famine cycles. Not even client dilemmas. It was PRICING. Copywriter rates vary so widely; I felt like I was pulling numbers out of a hat!

Enter The Ultimate Pricing Guide. For every inquiry that comes my way, I pull up the PDF — and there it is: which factors to consider, the standard range of rates for this type of copy, and what should (and shouldn't!) be included in the price.

This PDF has made me a more confident, efficient, and profitable copywriter, and  drastically shortened my learning curve. Copywriters: you face enough challenges. With The Ultimate Pricing Guide, pricing will no longer be one of them.

“I used to feel I was pulling numbers out of a hat; now I’m more confident, efficient, and profitable

copywriting, copywriter salary, copywriter fee

Rachel Grunbaum
TheCopyBuff.com

copywriting, copywriter salary, copywriter fee

Rachel Baum
Etcetera Custom Word Design


“It took all the guesswork — and stress — out of pricing”

The Pricing Guide is the first doc I open before any sales call. Besides making me feel secure and confident in my rates, the guide gives me a good idea of industry standards so I'm able to create my own rates for different services and packages. In short, the guide takes ALL the guesswork out of pricing and helps me avoid a lot of unnecessary stress.

copywriting, copywriter salary, copywriter fee

Justin Blackman
Brand Voice Expert


“Makes me cringe”

This Pricing Guide makes me cringe.
If I had something like this when I started, I would have hit six figures years earlier. Not because I would have landed more projects — but because I would've charged what the work was worth. I thought my high close rate was a good thing. Turns out, I was just underpricing the heck outta myself.


“Brilliant strategies to secure high-profit fees”

Michal’s guide gives you more than up-to-date copywriting rates. You also get brilliant strategies to secure high-profit fees that new and experienced writers can use today. Add the fact you’re getting this for dozens of assignment types, and this guide is a can’t-miss for any copywriter.

Matt Hall
Conversion Copywriter & Conversion Design Consultant

copywriting, copywriter salary, copywriter fee

>>> They need a WHAT???

No, you’re not the first copywriter to pretend you know what your prospective client is talking about.This ultra-detailed guide tells you not only WHAT to charge for each kind of project but

  • What each project type actually means (without the jargon)
  • HOW to package each copy type to deliver the most value (and show up as a pro).

Don’t just get the WHAT —

get the HOW

“We need a white paper.”

“Uh, sure, I can do that.”

copywriting, copywriter salary, copywriter fee


“Don’t start your business without it!”

Don't even bother building your copywriting business without the Ultimate Guide to Pricing. There is no way I would have known how much to charge (with confidence) if I hadn't bought this clear, authoritative guide. Purchasing it was a one-time investment that has paid for itself many times over: it’s earned me money and spared me time, research, and headaches.

C.L. Beer, Vibrant Copy


“No more second-guessing myself”

The Pricing Guide is one of the resources I turn to most often. No more second-guessing myself when it comes to trying to work out what to charge! That confidence is priceless.

Chani Pollins, The Cartoon Copywriter


“Don’t start your business without it!”

Don't even bother building your copywriting business without the Ultimate Guide to Pricing. There is no way I would have known how much to charge (with confidence) if I hadn't bought this clear, authoritative guide. Purchasing it was a one-time investment that has paid for itself many times over: it’s earned me money and spared me time, research, and headaches.


“No more second-guessing myself”

The Pricing Guide is one of the resources I turn to most often. No more second-guessing myself when it comes to trying to work out what to charge! That confidence is priceless.

C.L. Beer, Vibrant Copy

copywriting, copywriter salary, copywriter fee

Chani Pollins, The Website Copywriter

copywriting, copywriter salary, copywriter fee

Not a total newbie?

I’ve still got your back

For each project type, you’ll get detailed pricing recommendations that take into account your experience + the project specs.

For when you’re still offering portfolio-boosting rates

For when you can command the bigger bucks

copywriting, copywriter salary, copywriter fee

You don’t have to learn

everything

the hard way

copywriting, copywriter salary, copywriter fee

CONFESSION:

I’ve already made the mistakes — or one of the pro copywriters I know has.

Which is why I go into detail about what NOT to do.


Like

  • Which jobs never to take without a package deal
  • How to avoid “copy polish” jobs that are really “copy rewrite” jobs
  • When you must overestimate the pre-work research you’ll need.


So you’re safe from making the same stress-inducing, profit-eating mistakes that I’ve made.

You’re welcome!


“I would have totally undercharged without it”

Since starting my business, the pricing guide has been so useful. I check it every time a new project comes up. I would have totally undercharged without it.


“It’s one of my most opened PDFs, period”

Not just because it’s super clear — but because it gives you tons of self- confidence: you CAN charge these prices and others are charging them too. No more wondering “what should I quote??" and then worrying that you've over- or (worse!) undercharged.

Penina Ostroff, PRISM Copy

copywriting, copywriter salary, copywriter fee

Tamar Ansh, TamarAnsh.com

copywriting, copywriter salary, copywriter fee

YES, I WANT TO QUOTE WITH CONFIDENCE


“Who are you, anyway?”

Hiiiii! I’m Michal — conversion copywriter, speaker, and mentor who’s spent the last 10 years writing copy for hundreds of clients across all types of projects.

Today, I run a micro agency that helps SaaS + B2B brands replace yawn-inducing website copy with engaging, data-driven messaging that works.

I’m also the founder of CopyTribe, an intensive online university for beginning copywriters that’s trained 138 copywriters to date.

copywriting, copywriter salary, copywriter feecopywriting, copywriter salary, copywriter fee
copywriting, copywriter salary, copywriter fee

Along the way, I’ve learned the skills and mindset tools to build a
business that attracts clients who pay 10k for a website…happily.


I learned many things the hard way — and I’m on a mission to make sure copywriters like you don’t have to.


Every course and product I create is something I WISH I would’ve had when I was starting out.

copywriting, copywriter salary, copywriter fee


Put a STOP to the endless guessing and self-doubt.


Stop shooting in the dark.
Stop relying on random online numbers.

Stop selling yourself short.


With this complete pricing guide, you can stop:


Instead, you’ll start to:

Price your projects smartly

(so you actually MAKE money — instead of (maybe) breaking even)

Rely on a veteran copywriter & mentor

(so you don’t have to make all the painful and expensive mistakes yourself)

Quote with confidence

(so your prospect is impressed — and realizes you’re not up for haggling)

Charge what you’re really worth

(because Facebook is good for many things — copy pricing is not one of them)

Price your projects smartly

(so you actually MAKE money — instead of (maybe) breaking even)

Rely on a veteran copywriter & mentor

Quote with
confidence

Charge what you’re really worth

(so your prospect is impressed — and realizes you’re not up for haggling)

(so you don’t have to make all the painful and expensive mistakes yourself)

(because Facebook is good for many things — copy pricing is not one of them)

copywriting, copywriter salary, copywriter fee
copywriting, copywriter salary, copywriter fee

hoose your
pricing adventure

WITHOUT CONTRACT OR TEMPLATES

WITH FULL CONTRACT + TEMPLATES

INSTANT DOWNLOAD INCLUDING:

INSTANT DOWNLOAD INCLUDING:

  • Clear pricing for 26 core copy types
  • Pricing for both new + experienced copywriters
  • Best-kept secrets for packaging your products like a pro
  • Detailed tips for avoiding the most common client pitfalls
  • Pointers on how to add value to each deliverable (without adding too much extra work on your end)
  • Clear pricing for 26 core copy types
  • Pricing for both new + experienced copywriters
  • Best-kept secrets for packaging your products like a pro
  • Detailed tips for avoiding the most common client pitfalls
  • Pointers on how to add value to each deliverable (without adding too much extra work on your end)

WITHOUT

PLUS!!

  • The Complete Copywriter Contract - a comprehensive agreement with ALL the terms & clauses that will protect you (so you don’t have to learn through pricey mistakes and weeks of grief) Value $199
  • The Ultimate Proposal Template - the complete guide to writing effective proposals, with wholly swipe-able copy. Value $99
  • The Customer Interview Template - the exact question set I use to conduct customer interviews + get fabulous voice-of-customer (VoC) Value $69
  • The Ultimate Guide to Social Proof - a step-by-step guide on how to get amazing testimonials from your clients (without sending 3,471 emails and begging on your hands and knees) Value $69
  • The Complete Copywriter Contract - a comprehensive agreement with ALL the terms & clauses that will protect you (so you don’t have to learn through pricey mistakes and weeks of grief) Value $199
  • The Ultimate Proposal Template - the complete guide to writing effective proposals, with wholly swipe-able copy. Value $99
  • The Customer Interview Template - the exact question set I use to conduct customer interviews + get fabulous voice-of-customer (VoC) Value $69
  • The Ultimate Guide to Social Proof - a step-by-step guide on how to get amazing testimonials from your clients (without sending 3,471 emails and begging on your hands and knees) Value $69

for only
$99

for only
$299

JUST THE
GUIDE, PLEASE!

I WANT ALL THE GOOD THINGS

Note: All sales final. These are instantly downloadable PDFs.

Sure, you don’t really need this.

...As long as you don’t mind losing hundreds (or thousands) of dollars with just ONE poorly-priced project.

Hello resentment!

(And goodbye cash you could really have used.)

Or maybe you just don’t mind that pit-in-your-stomach-dread that fills you every time you’re asked for a quote.

(Hmm...does anxiety burn calories?)

NEWSFLASH:

When you’re wishy-washy about pricing, your clients can smell it. And then they pounce:

  • “But I’ll be giving you our research brief”
    (thanks, that’s about as helpful as your company’s Wikipedia entry)
  • “You can probably whip it up in half an hour”
    (Just because I’m good doesn’t mean you get to pay me less)
  • “We already wrote half of it, so you’re not starting from scratch”
    (And that actually makes my job harder)
copywriting, copywriter salary, copywriter fee
copywriting, copywriter salary, copywriter fee

isten to your inner Price-Mother

(“Get the Guide,” she’s saying.)

And never wonder about pricing again

Because for just $99,  you can project complete confidence — and never lose thousands of dollars on a project again.

It’s simple math: when you get paid the right price — the price you deserve — on just ONE teeny tiny project, you’ve already made back your investment. Hello, ROI!

Smart copywriters piggyback on pros

Will you
go it alone….

and risk frustration, price-fumbling, and real money loss?

Or will you go the
smarter route...

and get detailed, vetted guidance so you don’t have to guess?

copywriting, copywriter salary, copywriter fee

Yes, I want to price with CONFIDENCE.

YES, I WANT THIS GUIDE

Note: All sales final. These are instantly downloadable PDFs.