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Fiercely Effective Copy + Content for Healthcare and Lifestyle Brands that want to be KING.
Does this sound painfully familiar?
You manage a healthcare facility or retail brand. You tried saving money by tackling your website copy “in-house” (read: yourself).
The results are drabber than Grandma’s 1958 prom dress - they just don’t reflect the kick and authority of your business.
You run a full-service marketing agency. You pride yourself on overdelivering, but you’re drowning in
a tsunami your Asana list.
You’ve lost MONEY and CLIENTS by spending precious hours trying to craft critical corporate correspondence and high-converting headlines.
You’ve got a compelling personal brand, but you've invested so much in an email campaign that you can’t cough up $2.95 for a latte.
The open rate was gloomier than Azkaban, and the CTR even worse. Where are you going wrong?
Hi, I’m Michal!
Proud New Yorker, Extreme Type A-er, and copywriter on a kill—to make you money.
I help on-fire businesses leave competitors squinting in the Sahara via Bazooka-sticky copy that attracts the right customers, increases sales, and creates irresistible brands.
I’ve done it for 154 businesses.
And I’ll do it for you.
You need to woo the people who appreciate your product most.
I help you do that via LASER-TARGETED COPY for your website, ad campaign, sales sheets, print collateral, and social media.
You know what you want to say.
I show you how to say it in a way that hypnotizes prospects and revs up your brand.
You need to build credibility and authority.
I help you do that by masterminding a detailed content strategy that positions you as an industry leader.
Justin WeinbergAdministrator, Morris Park Rehabilitation & Nursing Center
I've been singing Michal's praises to industry friends, colleagues, anyone who will listen. We needed a fabulous copywriter to create engaging, targeted text for our from-scratch website. She delivered that plus more, all on deadline and with remarkable professionalism. I've already shown off her work to several friends, and will keep doing so!
Kira HugCEO of Kira Hug Media and Co-founder of the Copywriter Club
If you want a professional, creative copywriter who will not only write compelling copy, but will also deliver it a day early, YOU MUST WORK WITH MICHAL. Michal is both talented and diligent. And she treats her clients like royalty. The only downside? She's too good! Catch her while you can... before she's booked solid!
Oved LibCFO at Birch Event Design
Michal is an awesome copywriter. She takes raw, cluttered thoughts and transforms them into powerful prose that keeps you hooked. Her copy strikes that elusive balance of results-centered yet personality-pumping. She is fast, responsive, and simply gets it. It seems like she knows me better than I know myself. I warmly recommend her to anyone looking to uplevel their brand.
Elisheva PerlmanFounder and Chief Creative Officer, The Anelis Group
Michal is more than a copywriter. She is an integral part of my company’s growth. She will take the initiative and tell me what needs attention. And if I ask her to do something, it gets done. I have 110% confidence that it will get done. A talented and devoted individual!
Tzivia CohenChief Marketing Strategist, 14 Minds
Michal doesn't just write well; she writes to generate a measurable increase in sales and conversions. And when I work with her, I know that projects will be done quickly and efficiently the first time around. A talented professional!
Charna AmbersCreative Director at CB Design NY
Michal came recommended to me via multiple sources, and we've collaborated on numerous projects.
Her copy stands out for its sparkle and vibrancy; it carries a compelling beat, while staying true to the client's style and vibe. Each piece is a vivid read that lets you fully experience the client’s product or service, and flows with just the right balance of zing and weight.
An exceptional professional who is a pleasure to work with!
Debbie FoxDirector of Magen Yeladim International
Michal Eisikowitz is a magician of words and a conductor of resources; she is my #1 go-to person for copywriting and marketing. I love her ability to (a) creatively brainstorm while keeping me goal-focused (b) critically review content until it perfectly conveys the target message (c) instantly draw on the extensive resources and contacts she has at her fingertips.
I would highly recommend Michal's professionalism at every point, and would absolutely refer her to anyone with copywriting needs.
Rob MarshCEO of Brandstory and Co-founder of the Copywriter Club
If you get the chance to work with Michal, seize it. She’s a terrific copywriter who invests the time and effort to truly understand the customer's needs to get the right response (and sales). All the pieces are here—great writer, smart strategist, easy to work with. Hire her. She's that good.
Stuart SchneeOwner, Stuart Schnee PR
Working with Michal Eisikowitz was terrific. She is professional and very conscientious. She asked the right questions, explained what she’d do, committed (and stuck to) a schedule and then produced wonderful, useful copy which more than met our expectations. I warmly recommend working with her, no question about it.
Rabbi Yissocher FrandLecturer at Ner Israel Rabbinical College, and international author and speaker
Mrs. Eisikowitz was very professional. She created a compelling backflap for my History, Heritage, and Hope audio series, polishing it until it was just right. The CDs sold beautifully. I would highly recommend her services.
Eli VerschleiserChairman at the Multi Group of Companies
Michal is very detail-oriented and simply gets it where it would take others much more time to do the same. Michal did great work and is an extremely talented and wonderful writer. We highly recommend her.
Esther HellerEditorial Director at Menucha Publishers
Michal's marketing skills are excellent. She writes winning book flaps, ad copy, press releases, web copy and many other marketing tasks. She has her finger on the pulse of what readers want and her work is well researched and professional.
I will transform your midnight-scribbled gibberish into powerful, persuasive, 420 lb. copy that SELLS.
For nearly a decade, I’ve pumped out oomph-oozing copy for marketing firms, small businesses, and nonprofits.
I am super versatile, with experience prowling in a variety of platforms (digital + print media) and a spectrum of styles (edgy-casual / sophisticated-artsy / corporate-conservative).
- Hire me ➔
- Get sharp, $$$-generating copy, delivered by a personable team player who keeps her word.
- Don’t hire me ➔
- Risk flabby, yawn-inducing text that has readers frantically flipping the page – or compulsively clicking the X button – faster than you can say “BAD INVESTMENT”
Then it’s time for us to talk.