Preferred Home Care

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"Final product was a masterpiece"

"Working with Michal was an amazing experience. From our first conversation about the project to the last finishing design guidance, she was a true professional, and the final product was a masterpiece. Cheers to our continuing projects and success!"

Saul Wolhendler - Director of Business Development

The Background

Preferred Home Care is a massive home care agency with 10 locations across the New York metropolitan area.

The Problem

In just 10 years, Preferred grew from a fledgling company to an immense, trusted operation that’s serviced 40,000 patients. They needed an updated brochure that would reflect this volume and expertise.

"Final product was a masterpiece"

"Working with Michal was an amazing experience. From our first conversation about the project to the last finishing design guidance, she was a true professional, and the final product was a masterpiece. Cheers to our continuing projects and success!"

Saul Wolhendler - Director of Business Development

The Solution

Create an engaging, eye-candy piece of collateral that packs in lots of information (about 6 distinct services) in a clean, visually inviting way.

The design: modern and fresh, with vibrant, on-brand colors. Supported by warm, trust-building images of staff members & patients.

The copy: empathetic and warm. Strategic use of social proof: numbers, location map, and  detailed testimonials from real customers.

The core message: Getting an aide doesn’t have to be stressful or overwhelming. At Preferred Home Care, you’ll enjoy a surprisingly smooth experience — from the moment you pick up the phone through the hours spent each day with your aide.