You tried hiring a copywriter, but all you got was some fancy-schmancy, jargon-oozing prose that had the engagement rate of a QUANTUM PHYSICS MANUAL.
And that other time, when you needed a drip campaign? You got a flood!...of unsubscribes.
My copywriting is not about guesswork (“let’s take ANOTHER shot in the dark!”) or cloning competitors (“let’s be ANOTHER sheep in the herd!”).
Uh...no. We are, like, allergic to clichés here.
And...results-obsessed copywriter who’s spent over a decade turning clients into WINNERS. I believe good copy is an exquisite reflection of the brand, and I’ll dig deep to discover that brand.
"Michal came up with a slam-dunk name for my new business and a bunch of great messaging that I can use across all marketing materials. She really understood where I was coming from — she gets it. I’ve already recommended her to friends and will continue to do so."
“Michal created a compelling set of emails that generated some great opportunities: 30 days later, our client base had increased significantly. She was easy to work with and integrated feedback very well. We’d recommend her to anyone who needs tight, clear, and evidence-based copywriting.”
"Michal Eisikowitz is a magician of words and a conductor of resources; she is my #1 go-to person for copywriting and marketing. I love her ability to (a) creatively brainstorm while keeping me goal-focused (b) critically review content until it perfectly conveys the target message (c) instantly draw on the extensive resources and contacts she has at her fingertips. I would highly recommend Michal's professionalism at every point, and would absolutely refer her to anyone with copywriting needs."
“Michal is very detail-oriented and simply gets it where it would take others much more time to do the same. Michal did great work and is an extremely talented and wonderful writer. We highly recommend her.”
Assistant Director of Marketing, Journalist, Publishing Consultant, Senior Copywriter.
Master's degree in Communication Sciences.
Author of 73 published magazine features to date.
Penetrate the core of your brand and excavate its gold before banging out a word.
Take that snarky-looking blank page and load it with written goodness built on your company’s unique offerings + proven marketing research and formulas.
Work with you and your team till the tweaking is done and we both feel like showing off this project to every random person on the subway. (I New York)
A “high-quality” product means…absolutely nothing. Get ready to drill deep into your product or brand, and discover the specific, measurable elements that make it marvelous.
People do business with people they like. People that sound...human. Let’s partner to create unpretentious copy that makes people nod and say “How did they crawl into my head?”
I will keep chugging coffee and wrangling words till every sentence feels like silk, till every kink’s been ironed out, till the folks on your team put down their lattes, look you in the eye, and say “Woah.”
Cause I’m a perfectionist with a jumbo-sized P.