The Residence at Dania Beach

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The Background

The Residence at Dania Beach is a Floridian senior community geared to independent and semi-independent seniors who seek a secure living arrangement, an energizing lifestyle, and a satisfying social community. Located in one of Hollywood's most sought-after areas, the facility sits on 2.5 acres of lushly landscaped greenery.

The Problem

Vastly upgraded by its new ownership team via a multimillion dollar renovation, The Residence needed an upscale rebrand that would distance it from the previous (and poorly reputed) management while maintaining its trademark Floridian warmth.

The Solution

Create a striking website that uses powerful visuals + copy to showcase the boutique experience: extraordinary aesthetics, hotelier attention to detail, invigorating community, and unrivaled location in one of Florida’s hotspots.


The design: luxurious, modern, and relaxing. A soft, coastal color palette punctuated by irresistible beachside images creates a magnetic appeal. (Designed by CB Design NY.)

The copy:  tight and targeted, in bite-size chunks that make for easy reading. Fun, expansive quotes placed strategically throughout the site reflect the robust programming and energizing lifestyle that seniors can expect.

The message: If you’re a discerning senior seeking comfort, community and camaraderie, you can enjoy satisfying golden years at this residence — minutes from the neighborhoods & beaches you love.