It’s like a merciless personal trainer for your floppiest copy. Prepare to put your most embarrassing copy love-handles through a brutal workout that yields Schwarzenegger abs, an intimidating six-pack... and prospects who say YES.
“I really want your hands on my copy, but there’s no way I can wait 3 months.”
“I need a new website — but I don’t have the budget right now for a full-blown website copy package.”
“I’m not starting from zero; I have existing materials. But they need to be seriously improved.”
Michal created a compelling set of emails that generated some great opportunities: 30 days later, our client base had increased significantly. She was easy to work with and integrated feedback very well. We’d recommend her to anyone who needs tight, clear, and evidence-based copywriting.
We get on a focused 60-minute kickoff call to review the questionnaire — and lay out your goals for the Intensive.
I hunker down and work on your materials for 6 hours over the next 2 days — while you spend time doing the things you love (jury duty, of course!).
I send you the finished goods and recharge with an everything cream cheese bagel (I’m Jewish; it’s a mitzvah!). You review the docs carefully, inserting any questions, comments or edit requests.
Create irresistible homepage / landing page copy (based on existing research)
Sharpen and optimize a set of 7-9 emails.
Write 4 targeted emails + audit existing site with a video + written review of recommendations.
Michal created copy for our all-new, 15+ page website, and the experience was great. She was efficient and easy-to-work-with — regular emails, scheduled phone calls, and a thorough process that made sense. Everything was just good — I can’t think of one thing that could be improved.
Working with Michal was an amazing experience. From our first conversation to the last. A true professional and a pleasure to work with. The best in the industry!
Michal was very clear in what she would provide, and then she overdelivered—and yes, right on time. She quickly got a handle on our USP and target customer, and she wrote copy that was strategic, concise and full of personality. I would highly recommend her to anyone looking for a strategic UX writer.