Book my
(perfectionist) brain and
(needle-moving)
ideas for the day
A One-Day Copywriting Intensive that’ll turn mediocre into money-making — and TRANSFORM your most important messaging.
It’s like a merciless personal trainer for your floppiest copy. Prepare to put your most embarrassing copy love-handles through a brutal workout that yields Schwarzenegger abs, an intimidating six-pack... and prospects who say YES.
Does this sound like you?
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“I really want your hands on my copy, but there’s no way I can wait 3 months.”
“I need a new website — but I don’t have the budget right now for a full-blown website copy package.”
“I’m not starting from zero; I have existing materials. But they need to be seriously improved.”
The good news?
That means you get:
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I book only two of these days each month.
Michal created a compelling set of emails that generated some great opportunities: 30 days later, our client base had increased significantly. She was easy to work with and integrated feedback very well. We’d recommend her to anyone who needs tight, clear, and evidence-based copywriting.
Here's how it works:
We get on a focused 30-60 minute kickoff call to lay out your goals for the day.
I hunker down and work on your materials for 5 hours the next day — while you spend time doing the things you love (jury duty, of course!).
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I send you the finished goods and recharge with an everything cream cheese bagel (I’m Jewish; it’s a mitzvah!). You review the docs carefully, inserting any questions, comments or edit requests.
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We regroup during the 7th hours via Zoom, and I live-edit the work based on your feedback.
We bring out Bubby’s babka, because your ready-to-rock copy deserves no less than a premium mix of chocolate, sugar and fat.
“Is the day rate package
for me?”
The day rate package is IDEAL if you need a:
(you can’t wait 3 months to get on my calendar)
(the dough is there, but it needs some serious kneading)
(because you’re driving HOT leads to a very UN-HOT website).
Examples of what I can do for you in a day:
Create irresistible homepage / landing page copy (based on existing research)
Sharpen and optimize a set of 7-9 emails.
Write 4 targeted emails + audit existing site with a video + written review of recommendations.
Michal created copy for our all-new, 15+ page website, and the experience was great. She was efficient and easy-to-work-with — regular emails, scheduled phone calls, and a thorough process that made sense. Everything was just good — I can’t think of one thing that could be improved.
Working with Michal was an amazing experience. From our first conversation to the last. A true professional and a pleasure to work with. The best in the industry!
Michal was very clear in what she would provide, and then she overdelivered—and yes, right on time. She quickly got a handle on our USP and target customer, and she wrote copy that was strategic, concise and full of personality. I would highly recommend her to anyone looking for a strategic UX writer.
